Most rumors are usually harmless, but when hoaxes, as they are known, are malicious and spread through a medium such as social networks, with all their potential, they can seriously damage the reputation of individuals and companies. An informed person should not doubt the falsity of a lie of this caliber. It happened to the Tommy Hilfiger company that it was discredited by a racist rumor that, being uncertain, for many people became the truth. The designer had to deny that he had said: that if he had known that his clothes were going to be acquired by blacks, Hispanics or Jews, he would never have made them so beautiful.
Danone's Actimel was another product that suffered from the rumor. He experienced it years ago. In this case, it began to circulate on the Internet the hoax that by taking the L casei immune contained in Actimel, the body stopped producing defenses and produced a kind of addiction to this product. The Danone company realized how important it was to maintain contact with their customers and changed its communication strategy.
This led them to rely on prestigious institutions, such as the University of Navarra, to support their famous Actimel. Although these absurd rumors occurred some time ago, today you can continue reading the denial on Actimel's facebook page: https://es-la.facebook.com/actimelespana/. Even, the investment of Danone in Google Adwords, is translated in the direct shipment to the company, when somebody asks the search engine for the Actimel hoax. In short, from the perspective of the users, it is important not to believe all the rumors, nor to share, without contrasting the sources from where the information comes, the serious accusations, absurd or of doubtful foundation, against the people or the institutions.
From the position of the companies, it is of vital importance to carry out a constant and active listening, of everything that is commented of the same one. This allows them to take the most appropriate measures in advance, when necessary, and in this way, it is possible to prevent the rumour from getting bigger and growing, like a snowball going down the slope.