The world has been strongly altered by the way technology has gradually come to integrate everyday life in an intense and indissoluble way. The rapid advance of technology not only results in sociological changes, but also impacts on international recreational, economic and political logics. Today, the use of digital platforms is distinct but almost permanent in the lives of people around the globe.
From serving to communicate, to creation and work structures, to search for knowledge and information and to moments of leisure, technology emerges as the place where a large part of our experience is anchored. The importance of these structures for life means that they are increasingly used as a form of ideological dissemination by governments, who thus take the opportunity to campaign, to make their programs clear and to give their opinions on the most varied issues.More than a means of ideological diffusion, however, politicians have begun to find advantages in integrating technology itself into their speeches, knowing how people yearn to make their days more dynamic through this type of digital structure.In Brazil, promises to exemplify how the digital world can permeate speeches and become a campaign agent.But, after all, what is the effective impact that technology can have on international policies and Brazilian politics? These were the questions we asked today. The
advance of technology and the way it has changed politics in BrazilThelast two decades of Brazilian politics have followed the international trend towards an increase in the digital narrative.
In Brazil, technology itself has been at the centre of political measures and discourses several times; as well as exemplifying the projects that have tried to balance the production of technology with that of the rest of the globe and the attempts to call for the installation of large technological companies in the country.As a vehicle, technologies have still been used as a form of ideological diffusion, Brazil being one of the countries where the so-called fake news most happens when it comes to politics. The diffusion of political information is not only in the
handsof those in power. In fact, digital media have also allowed the diffusion of ideologies contrary to governmental ones.A good example, during the Bolsonaro campaign, was the trend, internationalized, #elenão movement, which pointed the finger at the dangers of the current Brazilian president's speech and generated an international campaign against his election.A means of spreading disruptive ideas and a privileged means for the manifestation of discontent, these networks have also had an incredible impact on the expression of the freedom of the Brazilian people.
There is, however, an enormous tendency of governments to try to exercise control over these new media and to use them to try to maintain the logics of power and the current status-quo.